Laura Geller Beauty was founded by Laura Geller, a celebrated makeup artist and entrepreneur with more than 20 years of experience in the beauty industry. Laura’s love of makeup began behind the scenes in the theater world, and she quickly became one of the most sought-after makeup artists in New York. Laura created Laura Geller Beauty to bring her passion for beautiful, radiant makeup to women everywhere. Laura’s foray into retail beauty began in a small studio in Manhattan’s upper east side. Laura Geller Beauty has since expanded to sell products throughout the world, thanks to her move to QVC where her products took off. Today, the brand can be purchased from the Laura Geller website. It’s been an incredible journey for the 70+-year-old entrepreneur.
The brand began with Laura’s signature baked makeup, which is a blend of high-pigment minerals and natural ingredients. This combination resulted in an array of products that are intensely pigmented and long-lasting. Laura Geller also offers a wide range of foundations, concealers, blushes, eyeshadows, lipsticks, and setting powders – all designed to give you a flawless look without having to cake on makeup.
Laura Geller Beauty’s flagship products are beloved by makeup artists and customers alike for their unique formulations specifically tailored for mature skin. Laura prides herself on creating a line of products that make it easy to cover age spots, wrinkles, dark circles, and other signs of aging skin with minimal effort. Her highlight and contour kits and Spackle primers sold out quickly when they debuted on QVC.
The Laura Geller line includes several cult-favorite items such as the Spackle Primer, Balance-N-Brighten Foundation, Baked Balance-N-Brighten Color Correcting Foundation, and her baked eyeshadows and blushes. Laura Geller makeup kits offer a range of high-performance products that are easy to use and suitable for all skin types.
The Laura Geller Beauty line is designed with mature women over 50 in mind, delivering products to counteract signs of aging such as wrinkles, dark circles, and dryness. Laura believes that beauty is not a one-size-fits-all concept – everyone deserves to embrace their own natural beauty at any age. Her philosophy focuses on enhancing what you already have naturally rather than covering it up with heavy makeup.
In 2021, Geller began to focus exclusively on women over forty and celebrated her 25th anniversary with a Laura Geller party. and, as part of this momentous occasion, the brand initiated the Geller Gals, influencers, and customers who send in photos of themselves wearing Laura Geller cosmetics.
The brand’s most popular product is the Baked Balance-n-Brighten Color Correcting Foundation, which helps even out skin tone while concealing blemishes and brightening. It helps to brighten dull skin and was designed to work well on a variety of different skin tones.
The Laura Geller Beauty line is focused on creating products that make it easy for all women to look their best. Laura’s original Baked Balance-n-Brighten Foundation and Spackle® Under Makeup Primer, are formulated with light-diffusing pigments that blur imperfections while still allowing your skin to shine through.
Laura believes mature skin needs special attention, and Laura Geller Beauty offers a number of products specifically designed for older skin tones and textures. Her foundations include full coverage powders, as well as very light glowy BB creams and lightweight cream foundations.
Laura’s mission is to make makeup application easier for women of all ages, especially those over 50. Laura Geller Beauty specializes in creating multitasking products that can brighten up the skin while also providing anti-aging benefits. The brand prides itself on creating formulas that are light yet powerful, as well as gentle enough for mature skin types.
For those with mature skin who want to combat dullness and dark circles, Laura Geller Beauty has some great options. The brand’s bestseller is the Spackle Hydrating Under Makeup Primer with Hyaluronic Acid – this primer works to hydrate skin while still providing a smooth base
One of Laura Geller’s flagship products is her Baked Balance-n-Brighten Foundation, which is designed to even out uneven skin tone and reduce the appearance of dark circles under the eyes. It contains Vitamins A, C, and E, to help provide antioxidant protection from environmental stressors. Laura Geller also offers a range of eye shadow palettes designed explicitly for mature eyes, featuring soft colors that won’t look too intense on the skin. Laura Geller Beauty products are designed to make makeup application easier for women over 50 – with Laura Geller’s products you can achieve a beautiful, natural-looking glow without having to put in too much effort.
My Long-Time Readers may remember my working as a brand partner in 2019-giving me a chance to try out all the products These are my favorites:
- Spackle Primer works great with a variety of foundations and helps makeup stay fresh all day.
- Blush and Brighten Baked Blush: Gives a natural glow.
- Face, Eye, and Cheek Palettes: Great for travel and a custom makeup artist look.
I tend to prefer liquid foundations with medium coverage so I don’t reach for the power foundations offered in the line, nor do I use the concealers offered in the line.
Laura Geller’s products are easy on your budget–she offers sales all of the time–when I went to research this post they were offering 60 percent off, and they have a sale tab on the site which offers discounts as well.
Overall, Laura Geller Beauty is great for women who want to look their best without having to spend hours getting ready each day. Laura’s innovative formulas deliver results while being gentle enough for even sensitive skin types. With Laura Geller Beauty’s combination of vitamins, pigments, and light-diffusing particles, you can look great for any occasion.
The key to choosing the right makeup is to remember that regardless of the branding, makeup, in general, is for women of all ages. You can use whatever you like, whether it is marketed to women over 50 or not. Look for products that work with your coloring, skin type, and budget. In my opinion, beauty is ageless.